Zero to One

Zero to One

Notes on Startups, or How to Build the Future

Audiobook CD - 2014
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#1 NEW YORK TIMES BESTSELLER

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Publisher: New York, NY : Random House Audio, 2014
ISBN: 9780804165259
Branch Call Number: AB 658.11 THI 2014
Characteristics: 4 compact discs (approximately 5 hours) : digital ; 4 3/4 in
Additional Contributors: Masters, Blake.

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t
tj_is_cool
Sep 19, 2016

7 main points:
1) engineering (10x better, breakthrough not incremental improvement)
2) timing - is this the right time?
3) monopoly - big slice in a small market?
4) people - do you have a right team?
5) distribution - not just create, way to deliver the product
6) durability - defensible 10 to 20 years in the future
7) secret - unique opportunity that others don't see

ZackApplewhite Oct 06, 2015

An excellent book for anyone looking at starting a business. I consider it a must read and intend to buy the book so that I can have a highlighted version for future reference. The author provides a series of great examples and detailed analysis without leaving the reader behind. The author also did very well in writing in a way that someone who didn't go to Stanford can understand.

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