Handmade to Sell

Handmade to Sell

Hello Craft's Guide to Owning, Running, and Growing your Crafty Biz

Book - 2012
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Business advice for enterprising crafters, by crafters
   No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft's annual business conference, this book covers topics including:
* Developing successful product lines
* Copyrights and trademarks
* Taking perfect product shots
* Using analytics to boost your online sales
* Selling at fairs, shows, and other retail outlets
* Diversifying income through licensing and teaching
* Hiring and outsourcing
   Throughout, you'll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you've only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
Publisher: New York : Potter Craft, c2012
ISBN: 9780307587107
Branch Call Number: 745.5068 RAN 2012 23
Characteristics: 175 p. : ill. ; 21 cm
Additional Contributors: Zollars, Jaime
Ernest, Christine

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leah_p May 01, 2015

This is a great book to just jump into if you've just hatched a little crafty biz idea or have been thinking about getting started for a while. The range of topics covers the fun stuff like branding, photography, creating and craft shows, as well as the necessary stuff like tax, site/blog maintenance and keeping up with your competitors. Although this is an American publication, most sections apply to Canada as well, specifically relating to selling and marketing online. Most sections also don't have to relate solely to crafting; for example, if you provide a service instead of a product, much of it is relevant. All contributors, sites mentioned, featured makers and others are listed at the back for easy reference. Oh, and the folk-y, hand-drawn graphic design and colour scheme carried through fits the itty-bitty-home-biz, outside-the-mainstream audience target with the aesthetic of best-selling handmade items in mind.

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