Beyond the Obvious

Beyond the Obvious

Killer Questions That Spark Game-changing Innovation

Book - 2012
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Constantly generating ideas is the foundation of staying ahead in a rapidly changing world, yet too many people assume it is a special gift rather than a learned skill. Vice-President and CTO for Hewlett-Packard's Personal System's group, Phil McKinney puts this myth of the individual genius to rest and provides readers with a roadmap for continuous business reinvention. Starting with a set of battle tested 'Killer Questions', McKinney helps readers systematically plan how to generate and execute new ideas.
Publisher: New York : Hyperion, c2012
ISBN: 9781401324469
Branch Call Number: 658.4063 MCK 2012 23
Characteristics: xii, 252 p

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