Car Guys Vs. Bean Counters
The Battle for the Soul of American BusinessBook - 2011
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
Publisher: New York : Portfolio/Penguin, 2011
Branch Call Number: 629.222 LUT 2011 22
Characteristics: xii, 241 p.,  p. of plates : ill. (some col.) ; 22 cm