Chevolution

Chevolution

DVD - 2010
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How did the iconic image of Che Guevara end up on beer bottles and bikinis? This inquiry into the ethics and aesthetics of appropriation investigates how the enduring symbol of Cuba's revolution skyrocketed to fame and was ultimately devoured by its own worst enemy, capitalism.
Publisher: Los Angeles, Calif. : Magnolia Home Entertainment, [2010]
Branch Call Number: 980.03 CHE 2010 22
Characteristics: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in

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Fuzzy_Wuzzy
Feb 18, 2017

And, what does the image of "Che" mean to you?

Believe it, or not - This one, single, iconic image of Argentinian revolutionary, Ernesto "Che" Guevara (which was taken by fashion photographer, Alberto Korda in 1960) has become (sometimes illegally) one of the most reproduced likenesses in modern-day history.

Through archival footage, interviews, and informative narration - The viewer learns everything there is to know (who, what, when, where, why and how) that directly relates to this particular photograph of "Che" (who, at 39, was assassinated in 1967) which has clearly become such a vastly recognizable image like no other.

(*Watch "Chevolution" trailer*)

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