Mom Inc

Mom Inc

Raising your Family and your Business Without Losing your Mind or your Shirt

Book - 2011
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From designing better baby shoes all the way to producingerotic videos, mompreneurs have been shaking up theworld of business even while working carpool to carpool. Formany women, self-employment is the answer to the challengeof combining work and family, which is why over 900,000 entrepreneursin Canada are women (many of them moms)--it'sone of the fastest growing segments of the Canadian economy.But starting a successful, lasting business isn't as simple as puttingdown the diaper bag and picking up a briefcase. Drawingon their own experiences as successful mompreneurs and thatof mompreneurs across Canada and the U.S., Amy Ballon andDanielle Botterell cover all the bases:

* Deciding to take the plunge--is mompreneurship the answer?
* Researching your business idea and developing a businessand marketing plan
* Navigating the early stages of planning and financing
* Balancing your business and family in the early stages and asyour business (and child) grows
* Handling surprises and setbacks and managing growth

With informative sidebars and tips from Rebecca Reuber,Canada's leading expert on entrepreneurship, Mom Inc. is afriendly and hands-on look at the truth about mompreneurshipand the challenges of juggling business and family, and an authoritativeguide on how to start and run a successful business.

Publisher: Toronto : HarperCollins Canada, 2011
ISBN: 9781554686261
Branch Call Number: 658.11082 BAL 2011 22
Characteristics: 317 p


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debwalker Jun 01, 2011

Entrepreneurial moms!

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