The Innovation Secrets of Steve Jobs

The Innovation Secrets of Steve Jobs

Insanely Different Principles for Breakthrough Success

Book - 2010
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Publisher: New York : McGraw-Hill, c2010
ISBN: 9780071748759
Branch Call Number: 658.4063 GAL 2010 22
Characteristics: xiii, 241 p

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Kevin1960
May 08, 2014

I found this book surprisingly interesting and useful. It seems a bit odd to hear Jobs treated almost mythologically, as the author relies solely on the "scriptures" of Jobs to speculate on how Jobs achieved success in innovation. The author also cites several other modern case studies to round out his arguments and he manages to make a credible case to support his tenets of innovation. Worth reading.

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cdimov
Mar 12, 2011

Carmine Gallo's latest publication does a great job of inspiring those who are working on innovating. He surmises Job's innovation methods into seven concise principles, being: Do what you love, Put a dent in the Universe, Kick start your brain, Sell dreams not products, Say NO to 1, 000 things, Create insanely great experiences, and Master the message. Throughout the book, he then clarifies each principle using many Apple stories, and direct quotes.

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