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Book, 2009
Current format, Book, 2009, , No Longer Available.
Book, 2009
Current format, Book, 2009, , No Longer Available. Offered in 0 more formats
Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large 'McYoga' chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks- Can yoga survive with its good karma intact?
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