Yoga, Inc

Yoga, Inc

A Journey Through the Big Business of Yoga

Book - 2009
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Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular - and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large 'McYoga' chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks- Can yoga survive with its good karma intact?

Publisher: Toronto : Viking Canada, 2009
ISBN: 9780670068432
Branch Call Number: 338.4718145 PHI 2009 22
Characteristics: xi, 260 p. ; 24 cm

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